B. R.

Design Researcher, Design Strategist, Workshop Facilitator

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AVAILABLE
Contact me for more information about my current availability. I live in Austin but work with clients all over.
Experience: 15 Years
Location: Austin, TX

Overview

I bring to the table a deep background in qualitative research and client communication strategies to drive innovation within organizations. I have conducted qualitative research across a range of industries and geographies. Programs have included retail banking needs in the US, online education for low income students, consumer trust-building with health insurance providers, and health information delivery for Community Healthcare Workers in Africa. I am a skilled presenter and facilitator and have conducted countless workshops across a range of different industries and audiences. After 9 years at frog design, I decided to launch my own consultancy to help organizations leverage human centered design to build meaningful experiences for their customers and drive value in the market.

My core Offering include but are not limited to:

Qualitative Research
I can work with your research and design teams to create a qualitative research plan, conduct the research and synthesize the data that comes out of the field. Research can be targeted across a range of business needs and could be targeted at defining or new opportunities for your business, identifying core value for a product or service, and informing the overall design of an experience.


Workshop Facilitation
I can customize a workshop based on the needs of your organization. Workshops may be designed to align teams, surface organizational insights and gaps, structure priorities, define new opportunities and train on innovation best practices. This guidance can be provided as a single intensive workshop or as leadership over time.

Field Immersion
I can create a 1-2 week long immersion into a product opportunity space for your team that includes structured exposure to end users and SMEs; workshops to help teams to quantify their own knowledge; ideation; and other relevant explorations pertinent to the subject matter. The goal of these carefully constructed activities is to immerse an executive team, kick start a new initiative and/or revive an effort that needs a shot in the arm.

Executive Presentation Coaching
I can work with an individual or team to leverage stories to create compelling presentations or simply to improve overall facilitation and presentation skills.

Experience

I have led qualitative research programs across a range of industries and geographies. Programs have included retail banking needs in the US, online education for low income students, consumer trust-building with health insurance providers, and health information delivery for Community Healthcare Workers in Africa.I have conducted Executive workshops to teach customer centered thinking and design strategies at numerous Fortune 100 companies.I have taught interactive communication strategy workshops at a leading design agency with leaders from across the globe. I have designed and facilitated multi-day workshops to align business leaders, surface challenges and define a path forward.I have coached numerous individuals around presentation skills -- including preparation for keynotes, appearances on 60 Minutes, and client presentations and pitches.

Agencies I've Worked For

frog design
Cognitive Arts/NIIT
Everyday Health (was Waterfront Media)
VUE (Visual Understanding in Education)

Education / Qualifications

Masters in Performance Studies from NYUBA from UC Santa Cruz (Independent Major in Arts and Culture)

Skills

Business CoachingBusiness intelligenceEHealthInstructional design
Marketing strategyMarket researchProgram ManagementUser interface design
User acceptance testingDigital StrategyUser Experience Consulting

Categories

Recommendations (1)

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David Freas

VP of Business Development at Speck Design

Apr 1st 2015
B. is a rare breed of design thinker who brings both a deep expertise in insights methodologies and business dynamics. She championed frog's design research and ideation practice across the organization to ensure that we were adopting best practices and doing our best work for clients. Her success rate on projects is extremely high, which I attribute to her having the additional business acumen to understand the needs of a business and align design and research activities to deliver results that speak directly to those needs.
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