T. H.

Senior copywriter/project lead

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AVAILABLE
There is always time to take on a good project.
Experience: 25 Years
Location: Boston, MA

Overview

Versatile, award-winning senior copywriter and project lead, creating smart, strategic original work for B2B and B2C audiences—unfailingly delivered on time, on budget and with a smile. Typical engagements include branding and rebranding efforts and product launches.

Core strengths include:

• Brand strategy
• Cross channel marketing and advertising
• Communications planning and execution

Specific expertise in healthcare, finance, technology, publications and education. Certified inbound marketer.

Experience

Comprehensive strategic planning and creative direction:
Decades of experience, working as in-house management, agency team member and independent consultant:
• Analyzing the competitive environment
• Honing effective sales and marketing strategies
• Applying strategic decisions to creative platforms that extend to all media.
Copywriting and editing: Demonstrated expertise concepting and writing for all print, broadcast and interactive applications, including multi-media ad campaigns, websites, interactive presentations, social media campaigns, video, sales materials, annual reports. Marketing Manager, The Tennessean/Nashville Banner
Marketing two daily newspapers to both readers and advertisers. Responsibilities included: conceptualizing, editing, copywriting and producing multi-media advertising campaigns and sales/promotional literature; developing media plan and purchasing all outside media; creating new revenue generating ventures; orchestrating all promotional tie-ins, community sponsorships and special events; managing 20-25 person staff, including graphic artists, research analysts and marketing specialists; administering $12 million budget.
Instructor, Communispond, Inc., New York
Taught business communication skills to corporate executives, including techniques for written and oral presentations, media relations, interviews, sales and management. Other responsibilities included: developing specific sales programs for customers, producing promotional films and training new faculty.

Agencies I've Worked For

DigitasHill HolidayPrecision Effect
Lehman MilletLowe Healthcare WorldwideWhite Rhino
The Idea AgencyPixel Dance

Education / Qualifications

Duke University, BAThe Berlin School of Creative Leadership, MBAFounder Institute Graduate

Skills

Account ManagementActive ListeningActiveCollabArticle WritingB2B MarketingContent WritingCopy editingCopywriting
Corporate FinanceDirect marketingEHealthE-mail marketingInbound marketingInternet MarketingMarketing strategyProject management
Strategic planningVoice actingWebsite WireframingWireframingContent StrategyBrandingCreative Direction

Awards

Rebrand 100 AwardEdison AwardNational Health Information AwardsHealthcare Advertising AwardsRx Awards, Seventeen-time winnerBMA Awards, Thirty-five-time winnerHatch Awards, Best Web SiteGoogle Ad Words AMERICA’s semi-finalist (out of 1600 entries)BoNE Show Award, Three-time winnerThe International Association of Business Communications, Gold Pen AwardThe International Newspaper Marketing Association, Best in Print
The Charleston Film Festival, Four Silver Awards The Nashville Advertising Federation, Addy AwardNH Creative Club, Award for Creative Excellence

Categories

Recommendations (1)

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B. C.

Designer, Art Director, Creative Director

Aug 1st 2017
I was introduced to T. via a shared client, and we proceeded to team up on a variety of initiatives. I was immediately impressed by her talent, professionalism, and ability to analyze and simplify the client's complex service offerings. Working with her is a true pleasure, and I look forward to partnering with her again in the near future.
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