A. P.

Copywriter, Scriptwriter, Creative Director

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I have just a finished a full-time stint at a globally-recognised agency, but am now able to focus on freelance assignments, whether remotely or in-house in the Cape Town area.
Experience: 10 Years
Location: Cape Town, ZA


After a decade in advertising - ATL, BTL & TTL - I have plenty of experience in creating campaigns with a focus on integrated work, social, brand activations and BTL promotions. I'm also well-versed in creating, writing and producing high-end ads, videos and online content - from a typical 30 second TV spots & radio through to full-length branded webisodes.

If you need any help on short or mid-terms projects, whether remote or in-house, please feel free to get in touch - I'd love to help out.


Creative Director - Saatchi & Saatchi Brandsrock
Cape Town, South Africa
Creative Director - FCB
Cape Town, South Africa
Copywriter/Creative Group Head - Ogilvy & Mather
Johannesburg, South Africa
Copywriter/Creative Group Head - Geometry Global
Johannesburg, South Africa
Producer/Production Assistant - Spaghetti Media
Johannesburg, South Africa
Copywriter - Pump Brand Ideas
Johannesburg South Africa

Agencies I've Worked For

Saatchi & Saatchi BrandsrockFCB Cape Town
Ogilvy JohannesburgGeometry Global
Pump Brand Ideas

Education / Qualifications

AAA School of Advertising - Marketing CommunicationsAAA School of Advertising - CopywritingOgilvy Digital Marketing AcademyPRISA Presentation Skills TrainingHubspot Inbound Marketing CertificationOgilvy Action AcademyMarketingMix Youth Strategy & MarketingPrimedia Radio Marketing


Art DirectionContent WritingCopywriting
Creative writingFilm ProductionScripting
Strategic planningVideo productionContent Strategy
Script Consultant


Pendorings 2014 – TV - Musica – ‘Mouth Music - SilverLoeries – Castle Lager ‘One One Eight Crafted Lager’ - BronzeApex Awards 2014 – Cell C ‘Wake Up South Africa’ - BronzeAssegai Awards 2013 – Outdoor/Ambient/Print – Cell C ‘Change to Cell C’ - GoldEagles Print Awards 2013 – KFC Coffee ‘Yawners’ - BronzeLoeries 2013 – Alternative Media & Field Marketing – Castle Lager ‘118 Crafted Lager’ - BronzePendoring 2013 – Cell C ‘Respek Aan…’ TVC - SilverAd of the Month – Print – December 2012 – KFC ‘Yawners’ – 1st PlaceAd of the Month – November 2012 – Cell C ‘Power To…’ TVC – 3rd PlaceLoeries 2012 – Activation & Special Build – Siemens Baobab - GoldLoeries 2012 – ‘DStv Shop Windows’ Alternative Media - FinalistLondon Event Awards – Siemens ‘The COP17 Baobab’ – 1st PlacePromax Awards 2011 – SuperSport SuperDiski - Goalmouth – GoldOgilvy Global Showreel 2011 – Sun City Springbreak ‘Human Billboards’Assegai Leader Award 2011 – Miller – 'Dark Horse' Digital CampaignAssegai Leader Award 2011 – DStv – "January, Sorted' Digital CampaignApex Awards 2011 – Castle Lager – ‘Standing the Test of Time’ - SilverOgilvy Global Showreel 2010 – Nike Football – 'Make the Difference'Loeries 2006 – Outdoor & Ambient – PlayStation 'Bomber Boy' - BronzeLondon International Awards 2006 – Poster & Outdoor – PlayStation ‘Bomber Boy’


Recommendations (5)

Submit a Recommendation
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John Dixon

CEO of Saatchi & Saatchi BrandsRock

Oct 4th 2015
I can't recommend A. enough. He's a top writer who understands the TTL environment. He takes immense pride in what he does and will give you great ideas well executed.
He just happened to be a top man as well.
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Heather Andrews

Account Director

Oct 5th 2015
I have had the privilege of working with A. for the better part of three years, at two different agencies, and across varied portfolios and accounts.

Working in Key Account Management I have found A. to be the person I know I can turn to to get the job done, to constantly interrogate the creative, strat and client service, challenging us all to look beyond the brief and ultimately deliver the best creative for client.

A. is an inspiring leader - reliable, with a can-do attitude and a cheerful demeanor. He is passionate about the creative product, and instills a similar vigilance and high standard in everyone he works with, working closely with the creative teams under him to guide and grow them.

A. is accountable, hard-working and motivated; and he does it all with a sense of humour and a lighthearted manner that makes working with him fun and engaging. He would be an invaluable asset to any company.

Justine Bowman


Oct 6th 2015
Working with A. has been an absolute pleasure. He’s not just a very talented creative, but an absolute gentleman as well.

Would love to work with him again!
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Nina Härle

Integrated Producer at Saatchi & Saatchi BrandsRock

Oct 6th 2015
A. is an all-rounder. An all-round great guy with a witty sense of humour that makes working with him both entertaining and challenging. He is also an all-round great copywriter and creative director.
A. pushes himself and everyone around him to achieve the best they can - whether it be the creative, the production or the client service.
A. demands perfection from those in his team but he demands it equally of himself which makes him a great leader, team player and an asset to any agency and client.

Given the opportunity, I would work with him over and over again.

Caroline Michie


Oct 13th 2015
A. was a great guy to work for. He is hardworking, no nonsense, copy ninja by day and and an enthusiastic and pro-active creative dreamer by night. He is easily approachable as a creative director and really keen to impart his knowledge and skill set onto others.

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