J. F.

Writer/Creative Director

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AVAILABLE
Contact me for more information about my current availability. Though I stay pretty busy, I try to remain flexible in schedule. Just let me know what you have in mind.
Experience: 37 Years
Location: Houston, TX

Overview

Creative thinker with multi-disciplined background of developing and managing successful and innovative advertising, marketing and social media/web projects and campaigns; engaging personality for both internal teams and client service; astute content writer, scriptwriter, and storyteller for domestic and international audiences; can polish marketing documents for better readability and more customer appeal; a hybrid of sorts with creative and account management experience in agency, entrepreneur and corporate venues; creative strategist with ability to develop “big picture” point of view; well-versed in communicating to various target markets.

Extensive experience in the advertising and marketing industry, having served a variety of clients in both B2C and B2B.

A published author in various energy and O&G publications as well as those for the marketing and business communities. Also a presenter of creativity and marketing to various local and regional ad clubs, civic and educational groups.

Experience

Originated series of sales literature for Siemens Energy and Automation's technical applications, providing much-needed C-Suite presentation tools of the Siemens SolutionReinvigorated 45-year old financial services firm by developing fresh concept and copy for atypical website; penned tag line and orchestrated special introCreated "Dick Tracy"-type character to tie in with writing of web page for special college recruitment campaign for Memory Division of Texas InstrumentsDeveloped copy & content for Texas Chrysler Dealer Associations while serving as producer for multiple brand enhancement TV and radio campaigns, increasing market share for several ad associationsSelected by Baker Hughes to compile information, interview various subject matter experts and refine articles for their global newsletter; also chosen to edit and write various product sheets for print and web, as well as to develop and refine backlog of case historiesAs creative director and writer, repositioned and updated programming and training information into series of brochures for Houston non-profit that highlights specific instructional areas they offer to other Houston non-profitsWrote script and produced narrative style video focusing on client problem-solving through advertising

Agencies I've Worked For

Ideas & MORE
Bozell Worldwide
Pollaro Media, Inc.
Ideas Etc., Inc.

Education / Qualifications

Institute for Advertising Ethics (sanctioned by the American Advertising Federation)Louisiana State University - International Relations & Journalism (post-grad)McNeese State University - B.S., Business AdministrationVarious seminars and workshops (taken and presented) on advertising, marketing, creativity, writingAppointed to Create Magazine Texas Advisory Board, 2006

Skills

Adobe Creative SuiteArt Direction
Article WritingArticulate Presenter
Blog WritingConcept Artistry

Awards

Honorary Life Member (American Advertising Federation Houston)Silver ADDY

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