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Experience: 25 Years
Location: Minneapolis, MN
I focus on Experiential Design, which I define as a basic belief in the power of story to evoke an emotive response and the beauty of design to enrich the experience.
My retail, experiential design and multicultural design experience has allowed me to create multi-dimensional interactive solutions, which have empowered audiences, consumers and communities.
I am originally from Los Angeles, CA and bilingual in Spanish and English. My work expresses an awareness and understanding of multicultural points of view, while my bi-cultural influences add versatility and depth to my design solutions.
I have led diverse brand and communications efforts for American Express, Bank of America, Chase, Target, Marshall Field’s, Mattel Toys, Nickelodeon, Sony Wonder, Universal Pictures, and several non-profit organizations, among others.
Strategic Creative Direction
Social Media Management
Visual Communications Design & Marketing
Retail Image & Branding
Corporate & Organizational Brand Identity
Packaging & Merchandise Design
Event & Entertainment Design
Owner, Creative Director
Casa Valencia, llc.
2006 - PresentJack Morton Worldwide | Global Brand Experience Agency
2005 - 2006John Ryan Performance
2003 - 2005CREO Latino | Martin Williams Advertising Agency
2001 - 2003FAME Retail | A division of Martin Williams Advertising Agency
1993 - 1996
Agencies I've Worked For
Jack Morton WorldwideBI Worldwide
The August Jackson CompanyMartin Williams Advertising Agency
Fame Retail – Martin Williams AgencyJohn Ryan Performance
Education / QualificationsCalifornia State University–Long Beach, CA
Adobe Creative SuiteArt DirectionBrand ConsultingGraphic designLogo Design
Packaging DesignPresentation DesignSocial Media MarketingStrategic planningWeb design
Digital StrategyContent StrategyDesign StrategyConceptingResponsive Web Design
AwardsVerizon | Nueva Latina Estrella Award, "Nomination", 2014Pollen Leader | Community Connector, 2013Finance & Commerce, Minnesotans on the Move Honoree, 2011Printing Industry of MN (PIM) Certificate of Merit for Print Excellence in Business & Annual Reports, 2009Chicano Latino Affairs Council, Honoree for Latino Community Service through Design, 2008SAPPI Ideas That Matter Global Showcase, 2003Bronze ARC Award – Midwest Direct Marketing Association for Bilingual Hispanic Direct Mail program for U.S. Bank, 2003Los Angeles Exhibit – Women's History Month, Reflections of Working Women in Design, featuring "The Milano Collection - El Arte de Chucho Reyes", 1992Library of Congress, Permanent Collection, "The Milano Collection - El Arte de Chucho Reyes", 1991Library of Congress, Permanent Collection, "The Rhythm of Torn Stars", Theatrical Poster, 1990Print MagazineGraphic Design USA MagazineLos Angeles Art Directors Club Annual
Submit a Recommendation
Feb 17th 2016
I recently hired L. to strategize the campaign launch of my new career as a loan officer with a reputable mortgage company in MN. She helped me isolate the aspects of my personal style, work ethic, and values that have become the foundation of my brand and promise. This was all new to me of course, yet she engaged me in the process every step of the way. After the launch, my social media responses spiked and two new potential clients reached out to me immediately. It's empowering to work with Liz, I highly recommend her.
Feb 21st 2016
L. is a highly talented experiential designer. Her ability to nail and drive strategy through innovative marketing solutions is consistently spot-on regardless of industry or challenge. Acute listening skills, appreciation for deeper research, intuitive creativity and a command for quality are her trademarks. Her portfolio of work demonstrates unparalleled target audience connectivity, desired company outcomes and a command of social media that is fresh, forward thinking and irresistible. An added bonus: she is a bright, articulate, witty, collaborative student, teacher, and team player in her leadership style.