S. M.

Content Marketing + Strategy | Writing + Editing | Digital PR + Thought Leadership

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AVAILABLE
I currently have some availability for new clients and projects, depending on the scope of the work.
Experience: 10 Years
Location: Vancouver, BC

Overview

I work with companies to breathe life into their stories and then share them with the world. How do I do this? By combining my background in digital PR and content marketing with my experience writing for media outlets such as Savoteur, NUVO Magazine and VITA Daily.

A natural born storyteller, I was destined for a career in communications. After working in public relations, I made the jump to editorial writing, and now I use the skills learned in both worlds to help my clients raise their profiles and reach their target audiences. My areas of expertise include brand storytelling, content strategy/marketing, writing in all shapes and forms, influencer relations and thought leadership.

Experience

Be.Social Consulting: Founder (2009-present)
Be.Social offers a comprehensive suite of digital PR + content/writing services. Current/past clients include the Greek National Tourism Office, Rosefield Watches, Mogo Financial, Ground Signal, Naked Snacks, UBC's Sauder School of Business, Spacio and Pingmd.
Ink Print Media Co: Writer (2013-present)
As a freelance writer and editor, I cover a variety of different subjects. My main areas of focus include travel, wellness, dining/cocktails, luxury, arts/culture, food/recipes, fashion, health/fitness, beauty/spas, social justice, refugee issues and human rights.
[you must be logged in to see this link]: Canadian Editor (2013-present)
Savoteur is a global digital publisher that celebrates the world's most intriguing cities. I am the Canadian editor for Savoteur, as well as a contributor to their wildly popular World edition, which reaches more than half a million readers on six continents.
UBC's Sauder School of Business: Communications Strategist (2011-2013)Peak Communicators: PR Account Manager (2007-2011)

Education / Qualifications

The University of British Columbia
Bachelor of Arts (History, Latin American Studies)
2002 – 2007
Simon Fraser University
Continuing Studies: Business Communication and Professional Writing Program
• Strategic Communication for Organizations, November 2010
• Writing and Editing for the Web, November 2009
• Writing for Public Relations, November 2008
The University of British Columbia
Continuing Studies
• Travel and Food Writing, May 2013
• Social Media Metrics, January 2013

Skills

Article WritingBlog WritingBrand ConsultingBusiness WritingContent WritingCopy editingCopywriting
EditingEditorial WritingE-mail marketingGhostwritingJournalism WritingMarketing strategyNewsletter Writing
Press Release WritingPublic RelationsSocial Media MarketingTravel WritingDigital StrategyContent Strategy

Categories

Recommendations (2)

Submit a Recommendation
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Amy Watkins

Freelance journalist/copywriter/content creator

Jul 25th 2017
S. is a friendly, organized and effective writer and content strategist. I have had the pleasure of working with her on multiple projects and her networking and social skills are the best in the city.
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D. C.

Writer, copywriter and editor

Oct 26th 2017
S. is one of the most hard-working, diligent and meticulous people I've ever met. I've had the pleasure of working with her at [you must be logged in to see this link], as she was handling our Canadian editions, and she was always ready to go above and beyond to produce a great story. Her excellent marketing skills also make her a great spokesperson for brands and her speed and attention to detail makes her overall a breeze to work with.
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