L. V.

Senior Production Artist

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AVAILABLE
Contact me for more information about my current availability.
Experience: 20 Years
Location: New York City, NY

Overview

Specialties: Adobe Applications Expert (CreativeCL. d / Print—Packaging—Design),
Adobe Photoshop [pre- and post- production], Mechanicals, Comps, File preparation, photo retouching,
Digital Print Consultant, Enterprise Level Macintosh Specialist, Workflow Administration.

There's so much more than Mechanicals.
I've learned that the only constant is change. Survival in the digital marketing realm means taking on the challenges that come with refining new applications, finding new and unique ways of applying current software- and not just thinking outside established models, but deconstructing and reinventing them when necessary. "Driving the conversation" and "engaging the audience" requires someone doing "real work". If you're lucky - and smart -
that someone will be a guy like me.

To this end I constantly seek new areas and talent to work with, focusing on advancing our mutual success, efficiency and profitability. My career includes extensive experience in all phases of graphic design, print production (prepress), marketing, branding and digital graphics.

As a pioneer on the forefront of conventional prepress techniques, I acquired proficiency in the digital domain as the industry began a seismic shift towards Macintosh and Windows based workflows. I was among the first groups of computer graphics "wiz-kids" who were able to translate their traditional prepress skills and apply them in a profitable, efficient, and productive way. During a career spanning the digital era of graphic design, the DNA of my analog lineage has empowered, refined and improved every project I have worked on in the digital space.
The results speak for themselves.

Experience

AKQA, NY
Mechanicals; Retouching; Digtial Production - My work at AKQA has included hands-on, integral assistance and consulting during the creation of entirely new print production processes which are mission critical to the success of a unique division serving a large telecom client. This diverse team specializes in custom-designed, truly cutting-edge outdoor/POP/interactive retail elements. AKQA is an ideas and innovation company creating digital services and products, internet and digital marketing, serving numerous clients including Verizon, Coca-Cola, Fiat, McDonald’s, Microsoft, Nike and Visa.
DEUTSCH, NY
Clients: Microsoft, GoDaddy, DirectTV, PNC Bank, Unilever, Lunesta, PricewaterhouseCoopers, TNT, Outback Steakhouse, Novartis, Got Milk?.
• Print Design / Execution / Dalim TWIST
• Photoshop / InDesign / Illustrator CC Expert
• File / data troubleshooting
• New Biz, Presentations
• Comps / Fabrication / Booking and Binding.
All in a high-gear, high-end environment. [Current Status: Per Project basis]
La Prairie Group, NY
• Adjust files per client direction while maintaining production requirements and scheduling
• Evaluate and manage multiple projects with client services execute efficiently and on schedule
• Work with production leads to ensure formats and production quality is met
• Prepare/update mechanicals (ads, direct mail), global translations, QC international standards
• Embedding metadata and uploading images for client digital asset management systems
• Worked with developers to establish on-demand work-flow for client ads, posters and postcards
• Release files to vendors via ftp sites and publication portals
• Design creative options per client request
RAPP Collins, NY
Mechanicals; Retouching; Digtial Production - Time Warner, Gilead Sciences
• Prepare and update mechanicals for print production and variable data printing
• Update and prepare Photoshop email files for developers (desktop and mobile)
• Adjust files per client direction while maintaining production requirements and scheduling
• Evaluate and manage multiple projects with client services execute efficiently and on schedule
• Meet with project teams to discuss and approve variable data printing specifications
• Work with production leads to ensure formats and production quality is met
• Prepare/update mechanicals (ads, direct mail, billboards, POS, truck wraps, trade show booths)
• Modify files/layouts according to client adjustments, create templates for vendors
• Update/re-design for websites and emails, silhouette product shots, add shadows, sizing for web
• Prepare direct mail mock-ups and client presentations

Agencies I've Worked For

AKQALaPrairie
RAPPDeutsch
Link9Sony Music

Education / Qualifications

William Paterson University of New Jersey
Bachelor of Arts, Visual Communications/Commercial Art
Double Major / Dean's List (38 GPA)
Middle Tennessee State University (undergraduate study)
Bachelor of Arts (B.A.), Recording Industry Business and Marketing, Deans List

Skills

Adobe AcrobatAdobe Creative SuiteAdobe IllustratorAdobe Photoshop
AdvertisingApple iWorkBrand ConsultingGraphic design
Logo DesignMaxon Cinema 4DPrint Layout DesignQuarkXPress

Awards

Selected works included in "Rising Stars" exhibition.
William Paterson University

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