L. R.

Content Marketing Lead / Sr. Writer / Strategist

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AVAILABLE
Available for freelance or staff positions. Contact me for more information.
Experience: 27 Years
Location: Washington, DC

Overview

I am highly skilled as a content marketing writer, strategist and creative leader.

I have produced persuasive writing for the spectrum of communications tactics ⎯ from brand messaging, ads, emails and tweets, through web content, white papers and thought leadership articles. I excel at transforming complex business issues into compelling stories.

As a conceptual thinker, I've practiced my craft as marketing problem solver at some of the most prestigious agencies in New York, Connecticut and Washington, DC.

Experience

REILLY & COMPANY
President, Creative Director
Clients: GE Capital, T. Rowe Price, Boehringer Ingelheim, CIGNA, Federal Gov't,
RYAN PARTNERSHIP (now Epsilon)
Sr. Writer - Digital
Clients: Unilever, Wyeth Healthcare, Kraft, Quintiles
BRANN WORLDWIDE (now HAVAS)
VP, Associate Creative Director
Clients: IBM, IBM Global Services, Merck
DIGITAS LBi
Creative Lead - Writer (Freelance)
IBM

Agencies I've Worked For

RYAN PARTNERSHIP (now Epsilon)
BRANN WORLDWIDE (now HAVAS)
DIGITAS LBi
OGIVLYONE WORLDWIDE

Education / Qualifications

GEORGETOWN UNIVERSITY, Washington, D.C.
B.A. American Studies (Literature & History)
SCHOOL OF VISUAL ARTS, New York, NY,
Copywriting and Concept Development
VIRTUAL ASSISTANT (Online)
Social Media Strategy
UDEMY (Online)
Technical Writing & Editing

Skills

AdvertisingB2B MarketingBusiness Proposal WritingBusiness WritingContent WritingDirect marketing
E-mail marketingInternet MarketingInterviewingMarket researchNewsletter WritingSEO Keyword Research
Social Media MarketingTechnical EditingTechnical writingContent StrategyCreative Direction

Awards

EFFIE GOLD for Unilever Hellmann's "Real Food" video series

Categories

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