The challenge for marketers is hitting the sweet spot of market, message, moment, and metrics to give our customers and prospects reasons to engage and build a relationship with us. Period.
I've managed print and digital direct marketing campaigns for 25+ years as a copywriter, strategist, manager/producer, landing page optimizer and conversion maven, and social media pioneer. I've built new websites and freshened old ones, dived deep into social media, and built successful e-commerce stores.
I deliver work you can count on and respect both my client's time and dime.
I only take on work that intrigues and challenges me. My deepest experience is B2B information marketing, with even deeper expertise in association, medical/healthcare, and social services. In my spare time, I mentor new marketing copywriters.