B. C.

Associate Creative Director

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AVAILABLE
I am currently working full time during the day but would like to moonlight at night or weekends.
Experience: 20 Years
Location: Washington, DC

Overview

Over 20 years of recruitment and marketing advertising experience, applying depth and strength of creativity to developing effective collateral across the whole spectrum to clientele. Directing, designing and producing a wide array of projects from inception through
completion, including full campaigns, web sites, social media campaigns, Interactive media shows, Interactive games, Internet rich media banners, videos, national television commercials, podcasts and halographic animation, magazine and newspaper advertisements, print collateral, point-of-purchase displays, packaging designs, logo development, direct mail promotions, trade show booths.

In recognition of creative achievements, I have been honored with over 60 awards for creativity and effectiveness. This includes two National Webby Awards, Web Marketing Awards, Addy Awards and EMA Creative Excellence Awards. Also 2 Grand Prizes at the EMA Creative Excellence Awards.

Well versed in Macintosh programs such as InDesign, Adobe Illustrator, Adobe Photoshop and QuarkXpress.

Experience

2014 to present
Insight Systems
Senior Designer

Conceptualizing, creative directing, designing and presenting various websites, branding campaigns, logos and annual reports related to international development for USAID projects from inception through completion. Assisting client and project teams with developing a creative vision and strategies. Analyzing websites for usability, design and branding. Working and communicating with web developers and web strategists. Working with freelance designers, clients, printers and display vendors. Many materials approved by President Obama and staff.
2013-14
US Holocaust Museum
Freelance Senior Designer

Conceptualizing, designing and presenting various printed and online materials for charity and donor events and educational materials. Creating the new look and feel for themed national charity and donor events. Working directly with clients to produce on strategy marketing materials resulting in 60% increase in donations.
1997-2013
TMP Worldwide
Associate Creative Director

Directing over 6 people design staff, designing, producing and presenting a wide array of projects from inception through completion, including full campaigns, magazine and newspaper advertisements, print collateral, point-of-purchase displays, packaging designs, logo development, direct mail promotions, trade show booths, Internet sites, Interactive media shows, Interactive games, Internet rich media banners, videos, national television commercials, podcasts and halographic animation. Working and communicating with web developers and web team. Mentoring design and web design staff. Hiring photographers, directors, producers and illustrators. as needed.
1994-1997
Bernard Hodes Advertising
Senior Art Director

In charge of quality and distribution of projects for design staff. Directing, designing and producing a wide array of projects from inception through completion, including full campaigns, magazine and newspaper advertisements, print collateral, point-of-purchase displays, packaging designs, logo development, direct mail promotions, trade show booths and Internet sites.

1990-1994
Hechinger Advertising
Senior Designer

In charge quality and distribution of work for 3 person design team. Designing and illustrating weekly tabloids. Hiring photographers to photograph product. Designing graphics for tv spots.
1988-89
Frost Associates
Art Director

Designing brochures, ads, menus, posters and more for clients such as Silver Diner, Clydes, Saks Jandel, The Bush Administration and real estate clients. Working directly with clients for assignments and feedback.

Agencies I've Worked For

TMP Worldwide
Bernard Hodes Advertising
Frost Associates

Education / Qualifications

University of Maryland, College Park
BS
Advertising Design

Skills

Adobe AcrobatAdobe Creative Suite
Adobe IllustratorAdobe InDesign
Adobe Photoshop

Awards

In recognition of creative achievements, I have been honored with over 60 awards for creativity and effectiveness. This includes two National Webby Awards, Web Marketing Awards, Addy Awards and EMA Creative Excellence Awards. Also 2 Grand Prizes at the EMA Creative Excellence Awards.

Categories

Recommendations (3)

Submit a Recommendation
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John Bersentes

Consultant

Mar 17th 2015
Having had the opportunity to work with Ms. C. to help translate clients' vision into actionable and insightful messaging and creative, she always astounded and in a word is simply fantastic at what she does.
I would not hesitate for a moment to engage this bright and outstanding creative director.
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Bob Duffy

Insight Consulting, LLC

Mar 19th 2015
B. is a first-rate creative professional. I worked directly with her at TMP Worldwide from the late 90s through 2004, and more recently as a consultant/partner with TMP Government on several accounts. I have been consistently impressed with Barbara's branding insight, and her ability to capture complex business and strategic themes in inspiring and resonant creative form (in all media). Her work with me for the Environmental Protection Agency--extending over a decade and more--has been outstanding.
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Mark Havard

at TMP Government LLC

Mar 20th 2015
I would recommend B. C. on the basis of my personal, professional experience in working with her for 10+ years at TMP Worldwide and her vast, diverse experience working in the creative/design field. Two great characteristics of B. are her creativity and her ability to design great advertising concepts from very little input and come up with very original marketing and advertising products. She has a very strong visual arts background that serves her well in her role as an Art Director and custom design professional.
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