C. S.

Marketing and Business Strategist

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AVAILABLE
Contact me for more information about my current availability.
Experience: 20 Years
Location: Washington, DC

Overview

Marketing and strategy executive consultant with a passion for building brands, products and experiences. Experience working in start-ups, Fortune 500 companies, B2C and B2B businesses. Ability to understand how to propel business forward by not only developing your business and marketing strategies, but also ensuring the successful execution of those efforts.  

My cross-industry, cross-functional experience gives me a unique perspective on what it takes to drive growth and realize change. Having worked as a marketing executive and external consultant, strategist and project implementation lead, I understand how to align the strategy and implementation from project inception to the desired outcome. And as a former marketing researcher, I intimately understand the importance of truly understanding the needs, frustrations and motivations of an audience to craft the right strategy. It drives everything I do.

I take the time to fully understand all aspects of your business. I build a plan based on this knowledge to ensure that we are tackling most important problems in a way that is feasible and effective within your company. I don’t just implement. I see what sticks. I adjust when it doesn’t. I take that learning to help determine how to do it better.

Experience

VP Marketing for 3Pillar, a leading software product development firm (Executive Consultant) CMO of InRoad Toys, an award-winning toy company (Executive Consultant)Marketing strategy consultant for Navy Federal Credit UnionLead Strategist for various DC based agenciesProduct strategy and planning consultant for PlacesterInterim Account Director for White64Research consultant for Consumer Insights GroupBusiness strategy and marketing consultant for a range of associations (Child Care Aware, SCTE, IAAP)VP Marketing - Gridpoint
Director of Marketing, Research and Strategy - Network SolutionsDirector Marketing - AOL

Agencies I've Worked For

Pappas Group (Now DMI Inc)White64
GigawattReingold
Bates Creative

Education / Qualifications

University of Michigan, Ann-Arbor, M.A. Applied StatisticsUniversity of Wisconsin-Madison B.S. Mathematics and Statistics

Skills

Brand ConsultingBrand ManagementLead generationMarketing strategy
Market researchProduct DevelopmentStrategic planningDigital Strategy
Content StrategyWorkshop FacilitationIdeationBranding
Executive Leadership

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