m. w.

Integrated Designer, print & digital

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Contact me for more information about my current availability.
Experience: 6 Years
Location: London, UK


I’m a London based integrated conceptual graphic designer, working across print and digital, with a passion for branding and identity design. I have freelanced, working across major accounts and created work for the energy, culture and heritage, health, publishing sectors and have a special interest in fashion and lifestyle industries. I enjoy conceptual and typographic design, illustration, photography manipulation and art direction.

I’m experienced, skilled and confident in both digital and print. Including;

• Branding—brand experience, brand guidelines;
including strategy, visual & verbal voice design & art direction
• Ads—newspapers, magazines & billboards
• Promotional/marketing material—posters, leaflets/flyers,
campaign work & large scale exhibition material
• Publishing—brochures, reports & newsletters
• Digital—HTML email newsletters, web banners;
including flash banners & UI designs (mobile & web)
• Misc.—packaging design (creating bespoke die lines),
book covers, CD covers & retail merchandise.

Need a talented freelancer to bring your design project to life?
Contact me at: [you must be logged in to see this email address]


Freelance Designer
m. Creative
October 2013 – Present (2 year)London, United Kingdom

Projects have included: luxury branding, a style guide for a fashion brand, mobile app design for a branding agency. Branding, identity and website design for a copywriting agency.

ACHIEVEMENT: Broke through into a branding agency, working alongside other creative professionals.
Graphic & Web Designer
Zamir Telecom Ltd.
August 2010 – September 2013 (3 years 2 months)

Lead creative designer on projects both print and digital covering all areas of advertisements, promotional material and publishing, intended for the national and international (B2B & B2C) market.

Initiated, led and Art Directed the rebranded simplecall, part of Zamir Telecom, (rated twice for being one of the fastest growing technology companies by The Sunday Times Tech Track 100).

First stage—researching and creating brand guidelines which detailed brand strategy, visual and verbal brand voice and launching all of this at an internal brand launch event. Prior to the event, aided and delivered pitch to key internal departments to ensure buy-in. Event was designed with inbuilt branded experiences, which led to a company-wide presentation of the new brand and the changes to be expected. In addition, applied brand visual language to interiors by exploring design for environments.

Second stage—directing the external launch to the public including managing external branding agency to create the website sensitive to guidelines created. Rolled the brand out, updating all collateral including front-end UI designs for sister and sub-brands. Also Art Directed and illustrated animated videos.

Third stage—brand management, working closely with the content writer ensuring all communication both visual and verbal were inline with the brand ethos.

Greatest Achievements:
• Saved Zamir Telecom approx. £70,000 by keeping all work including graphics, interiors, brand strategy and event planning in-house, without compromising on quality.
• Created a 10-year asset for the company (the brand).
• Commended for deep level of thought and attention to detail, attaining recognition and reward for outstanding and exceptional work.
Freelance Web & Graphic Designer
January 2009 – November 2011 (2 years 11 months)

Gained regular freelance design work in a number of sectors including: engineering consultancy, food, spa, photography and fashion.

ACHIEVEMENT: A series of ads published in high-profile fashion publications including Fact Magazine Bahrain. Created packaging design that aided a client breaking into large supermarket chains; Asda, Tesco and Morrison’s.
Mac Operator
Times Educational Supplement (TES)
March 2010 – April 2010 (2 months)

Typesetter for the UK’s leading educational publisher. Work included ad setting, using QuarkXPress, AdMaker Lite and Ad Booking package.

ACHIEVEMENT: Met targets of 4 ads per hour despite lack of Quark experience at the time; learnt on the job and proficiency was proved through consistent call backs.

Agencies I've Worked For

PGA Branding
Portland Communications
Think JPC

Education / Qualifications

University of the Arts London
Short course at St Martins, Typography
2013 – 2013
Shillington College
Certificate IV – Adobe certified training, Graphic Design, Pass including award in 'Best Packaging Design'
2011 – 2012

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The Manchester Metropolitan University
BA (HONS), Three Dimensional Design/B DES
2002 – 2005

Specialised in Conceptual Product Design 2:2
The Manchester Metropolitan University
Foundation, Foundation Studies; Art and Design
2001 – 2002



2D DesignAdobe Creative SuiteAdobe Illustrator
Adobe InDesignAdobe PhotoshopArt Direction
Brand ManagementGraphic designPrint Layout Design
Web design


Best Packaging Design - Shillington College


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